There is a French expression that says: “Le client est Roi”, the customer is God.
If indeed this is true, then the business owner is the king’s servant and all his employees the serfs; but, let us not exaggerate things. What we know is that the customer has the final word. She votes early and often with her dollars and pity the business that does not get it.
Now, you would think by now, most of us actually get it. A couple of days ago I got a call from my local dealership where I had ordered a part for my car. I was instructed to pay for the item to ensure delivery and confirmation of the part’s arrival was to happen via email. And so it went. I reported to the dealership the next day all happy and ready to get my merchandise. Unfortunately it was not to be as the clerk at the window rudely told me: You already picked it up. To which I politely replied no. He then became very dismissive and went as far telling me: you actually believe you’ll get two for one don’t you?
Imagine that for a second. Though the situation was quickly resolved once I demanded to speak to the service department manager, imagine for a minute that this fellow was actually smooth enough to simply say: “Hang on a second, let me double check”. I will posit that he would have spoken to his manager or someone, gotten instructions on what to do, and returned with a solution that will guarantee a future purchase.
Businesses die or live, depending on what the team does or does not. A smile, a simple hello, a seat offered, a glass of water while someone waits, a follow up call, an occasional apology etc…becomes the magic touch that makes your customers sing your praises all over town. Like my mother used to say: Kill them with kindness.
Celebrate small victories today and you will look like a genius tomorrow.

July 14th, 2011
Seth Abelson 
