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Somewhere inside your organization the desire to get to the next level lives, however the how to is still escaping you...Do you want to elevate your game, turn profit, get rid of stress, spend more time with your love ones, find time to make a difference in others’ lives? Do you spend your time rushing from fire to fire? Do you really want to make your business take off, but have no idea how to make that happen? I hope that you have someone that you go to who has the business knowledge and objectivity that will help you focus where you need to grow your business!. You must be open minded and willing to commit the time and effort in order to get the answers. And believe me, there is no other way. “There is no passion to be found playing small — in settling for a life that is less than the one you are capable of living”. Nelson Mandela

Who is the boss of YOU?

There is a French expression that says: “Le client est Roi”, the customer is God.
If indeed this is true, then the business owner is the king’s servant and all his employees the serfs; but, let us not exaggerate things. What we know is that the customer has the final word. She votes early and often with her dollars and pity the business that does not get it.

Now, you would think by now, most of us actually get it. A couple of days ago I got a call from my local dealership where I had ordered a part for my car. I was instructed to pay for the item to ensure delivery and confirmation of the part’s arrival was to happen via email. And so it went. I reported to the dealership the next day all happy and ready to get my merchandise. Unfortunately it was not to be as the clerk at the window rudely told me: You already picked it up. To which I politely replied no. He then became very dismissive and went as far telling me: you actually believe you’ll get two for one don’t you?

Imagine that for a second. Though the situation was quickly resolved once I demanded to speak to the service department manager, imagine for a minute that this fellow was actually smooth enough to simply say: “Hang on a second, let me double check”. I will posit that he would have spoken to his manager or someone, gotten instructions on what to do, and returned with a solution that will guarantee a future purchase.

Businesses die or live, depending on what the team does or does not. A smile, a simple hello, a seat offered, a glass of water while someone waits, a follow up call, an occasional apology etc…becomes the magic touch that makes your customers sing your praises all over town. Like my mother used to say: Kill them with kindness.

Celebrate small victories today and you will look like a genius tomorrow.

This is how the very best do it…

There is a lot we can say about successful businesses.  Some of the stuff of legends. They seem to always strike the right note, they seem to always achieve their numbers, and manage to deliver products and or services that leave the public in awe. These kinds of achievements however, are not the resort of some giant corporations only.

You too can achieve the same if you understand what drives the results within such organizations.

Watch this video and maybe, just maybe you’ll see what I mean…

What is holding you back?

It was not long ago things were all lined up for you. You had a vision, a plan and actually excited about getting on with your own enterprise. So what is happening now? What is it that’s holding you back from getting to the next level?

I recently ran into a former colleague and we started to talk about the good old days. Somehow the conversation turned and he mentioned that knowing everything he knows now, he wouldn’t have done it the same way. To which I answered: you are right. You see, before taking the leap forward, you need to understand that there is a difference between what it is you want to do and how it is actually going to happen. Basically, you need to understand and manage the transition.

Many have jobs and or other occupations prior to becoming business owners. Jobs that pay bills and take care of the family. When time comes to launch and operate their own business, quite obviously they must disconnect from these other occupations and focus on the business of running “the business”. Unfortunately, this is done without taking into consideration both the fiscal and psychological ramifications of such a separation. You have the obligation to cover all the basis here. Nothing should be left to chances. One must not vacillate about where they stand. You are either in totally,  or not.

It is during the transition that you need to figure out how you are going to continue meeting your expenses, taking care of the family, and allocate time to the business. It is during the transition that people who shall be part of the effort are identified, and it is during this same period that a definitive decision on where one’s mind is, is cemented.  It is here that a determination about whether you are committed to or interested in the business is made.

So, what is holding you back? are you  in? Are you somehow still connected to that previous position that it is robbing you of the focus you need to apply to your new venture? Or, are you timidly taking on the duties of running your business without the devotion that is required to make you a success. Whichever camp you find yourself in, just know this: You need to get back to “why” that drove you to this point. Asked yourself again why you are doing “this business”

 

A case for Business

A couple of weeks ago, I appeared on Missing Power Radio with host Doug Evans.

Here is an audio transcript of that show. I hope the information is useful to you.

http://www.blogtalkradio.com/missingpower/2010/12/16/missing-power?a=y

Does reputation matter?

Your business reputation is recreated daily by the customers whom you serve. Your reputation is the most important aspect of your business determining the success of your marketing efforts.

Your business reputation carries as much value online as it does offline. But unlike traditional media forms such as radio, television or print, the internet makes it a lot easier to defame your company and brand reputation. With the ease of posting in blogs, forums and social networking sites, or submitting articles in Ezines, your reputation is game for slander and libel from anyone with accesses to cyberspace.

Building a business reputation is easy when you know. The first step towards this goal is to have a long hard look at yourself and start building your own self esteem Marketing is everything you do; therefore, your business reputation impacts your marketing. Your reputation in business is largely based on the perception of trust and your ability to deliver a product or service. To be perceived as a highly creditable company you must demonstrate you are not only trustworthy (an honest company), but competent (have the ability to deliver). It’s conceivable a consumer may trust a company’s honesty but not trust the company’s ability to deliver the end results. It’s just as conceivable to believe the company has the know-how to deliver the end results but not trust the character of the company to deliver it. Either way, one absent of the other will slow a company’s ability to acquire customers and build a profitable business

However, don’t let that stop you. If you run your business with client care and business reputation foremost in your daily activities, you can be sure you’ll be one of the success stories.

Are you well positioned?

The past couple of years have seen the the demise of many businesses. And while some of us are still blessed to be riding a business in these tough times, others have already thrown in the white towel. Other businesses are holding on to their equity, afraid to do anything because of “uncertainty”. So, let me ask, whether you are a business owner, an entrepreneur who is thinking about taking the plunge, or a newbie: Are you well positioned for the market or niche you are in?
Figuring out how to position yourself is hard. It could take years, and cost you a small fortune in consulting fees and other “experts” and to be frank, might not work.
As a business owner, I would hope you are doing everything possible for what’s ahead. I would like to believe that you are working your business so it is known as a brand to increase its recognition and thus give you a chance to control one of the most important elements of your enterprise: your reputation.
If you’re like most small business owners, you are operating on limited resources and extraordinary ambition. Now is the time to seriously consider taking advantage of any information you can find that relates to making your business a true success. Every business has competitors, and you need to take the time to figure out who your customers are talking to, to get their needs met with a product or service similar to yours. You have no choice but to go where your would be customers hang out. Once you get there, you need get familiar with their language, habits and dislikes, and get really intimate with the fabric of that community. Your relationship with your niche has get personal. You have to “localize”.
Remember, your customers have the final vote with their hard earned dollars. Your services, products, support systems have to all be built to create a positive experience for them.

Happy to be Back…

Let me begin by apologizing to you my readers for this sudden disappearing act. This event was totally outside of my control and all I could was wait. I am glad that we are back. Yewhh!
Imagine; for our vehicles, homes, boats, and other crafts, we eagerly get insurance to not only protect us against total losses, but also against scrapes, dings and temporary losses. When it comes to websites, there is no apparent remedy for the annoyance of getting off the air unexpectedly. What do you do when your host suspends your account without warning?
It appears that some malicious person(s) managed to post something rather nasty on the site which caused the keepers to immediately take action: Suspend my account. The end result being that neither you nor me could access the site and communicate.
Having said that, these few days were spent thinking about what an event like this means for a business. What exactly happens when say, some authority closes your doors? Or some agency takes you off the air?
In some cases, there will be loss of revenue, in others, total meltdown. The regular customers who patronize your business will have to take their dollars somewhere else as they ponder whether you are coming back or not. There is also the matter of time. How long before you re-open the doors is crucial as well. Too much time gone could spell the end of the business altogether.
Being off the air is not that different either. As time goes on, your viewers, in this case readers, will begin to seek equivalent programing elsewhere, and start to forget about looking you up.
Websites, Blogs, etc…now sit in this strange land we are still trying to understand. For some businesses, a website is it. It is the store front, the communication venue, everything. Should the page go away, and for too long, the damage may be irrecoverable. For sure there are some solutions: back up of the site, second copies of the content etc..but these remedies do not address what to do when the decision is with someone else.
What I have learned now is that I need to relax. There are some people out there who find it amusing and perhaps even productive to create havoc. All you and I can do is take it as it comes. When the site is attacked and goes down, simply work on getting it back, fix what needs fixing and rejoin the world. Gradually, those who appreciate the work and the discussion will come back.
And so it goes…

Check Up Time…

Every year you dutifully submit to a general health examination to find out if all systems are functioning and if they are not, to apply measures to avert catastrophe.
In “business health”, occasionally, the business owner is required to perform an investigation into what is ailing her business to determine the correct prescription for improved performance, whether this is concerning revenue or service.
Strangely enough, once the business is running and generating income, the ownership forgets about checking the vital signs. Yes, the machine is working; but, are all cylinders are firing?.
Very many business owners get into this sort of a rut; they know how to to provide a service or make a product, but they don’t know how to handle their business and that is the nuts and bolts of any business operation.
How do you find out what is ailing/ threatening your business?
Most often, you look at cash flow as one measure or as some prefer, you comb through the balance sheet at the end of each quarter. Obviously both methods rely on your ability as the business owner to keep records. For sure, a business is headed for trouble not only with itself, but with the state regulators when it does not follow “the record keeping” protocol.
There are other telling signs of a business in trouble: Angry customers, defective products, unkept promises, and so forth. It will be foolish to look at revenue generation alone and or the balance sheet as the key determining factors of your business health. Money is not everything we have been told many times. Do you have a relationship with your customers? And what are they telling you? Some customers simply don’t come back, and that’s an expression too.
Small business owners are often unaware that trouble is coming because they lack the resources large companies utilize. As the owner, you are the accountant, manager, payroll administrator, and a host of other titles, all which create anxiety in the management of certain aspects of the business.
When you visit the physician for your physical, she will tell you to stop drinking, smoking, or eating a lot high cholesterol foods etc..because these things will cause you harm. Occasionally, all depending on how far things have gone, you will get a prescription to help you stop what is ailing you. In your business, you need to get familiar with the things that are eating you from inside. This involves the ability to determine the causes of such, and doing something immediately. To determine whether the business will survive this is a must.
If for instance your business is suffering from insolvency, you need to get very intimate with the causes, the extent of the insolvency and whether the problem is temporary or permanent. Being in denial will not help your business. If you don’t know what is ailing your business, and you sense there is problem, step back and look at each aspect independently to ascertain how it affects the running of the overall operation. After all what you are looking for is net gain.
Are you measurably growing from your previous position every year? If you are, your health is improving.

Look in the mirror

This past weekend I was having car trouble so I decided to visit a local car shop in my neighborhood. I have seen many of my neighbors’ cars being serviced there, so I figured I could not go wrong. To my chagrin, I was met by a very gruff man who also happens to be the owner of the shop. No salutations, no warmth other than: what can I do for you? Needless to say, I changed my mind and left quickly.
Have you ever had such an experience? If I were to ask ten business entrepreneurs what the faces of their businesses were, I am sure they will mention things such as their websites, logos, ads in the local papers etc..all of which to some extent are true, with one exception: that is make- up.
The better question perhaps is: who is the face of your business?
If you are in the business of servicing people, the face of your business is you, your employees if you have some, or any other designated individual who stands before the customer. This is crucial because in order to manage not only customers’ expectations, but also nurture the relationships, the face of your business has to be likable. A gruff, non conversational person can kill your business.
When you are the owner, the face of your business is made of “many pieces” (facets) that must communicate and hand over to one another constantly. One minute you are with the customers, the next you are dealing with an employee all which require a different presentation. In whichever one of these situations, those you deal with have to feel that you are approachable. When people think of your business do they think of it independently of you? Obviously, if the only face present before your customers is your website, then it is imperative that you think of it as an extension of yourself. It has to be warm, welcoming, friendly, intuitive, etc…
The challenge for most entrepreneurs is that as they grow and hire more and more people, they become faceless, they delegate, and forget to ensure the basics are being attended to. It is basic (simple) things such as how the phone is answered, how small requests are handled, how conflict is resolved that begin to take you off course.
Major corporations spend lots of money on branding campaigns, ad gimmicks and the likes, they hire other companies to speak for them in order to give their customers something they do not readily possess: a personal face. If you are investing your dollars in recruiting the right team rather than buying advanced software, you may just be ahead of the game. Use the fact that you are small and nimble to your maximum advantage; you are not some faceless concern that has to spent a fortune to create a face.
Here is what is working for you already: your business is warmer, more personalized, approachable, and alive because there is a human face running it; you are the face of your business, use it to your advantage. Today, go out and meet five people you have never met before and warmly introduce yourself.

Which Way Up?

If you are like the many thousands of men and women currently considering going into business for themselves, you are probably wondering what is the surest way to get started that will not devastate your personal and financial well being.
There are literally thousands of business choices. Anywhere from a business you could operate from your kitchen table to one that requires personnel and a few other trappings. What I want to talk about today is the latter.
From where I stand I see practically two ways to take the jump.
One, you invest into a venture that you will start from scratch. You hire your staff, train them and start positioning your product/service. A great many people love this model. The thinking is always that as far as customers go, each and everyone of them will be yours. You would develop a personal relationship with these clients and they will come to know you and appreciate the level of care you show them. Here, many people point to the fact that as a new business you tend to work harder to get revenue and therefore grow much faster.
The flip side is an investment into an existing business. In this environment you acquire not only the “customer base” and the staff but you gain some advantage by hitting the ground running with streams of income and a product/ establishment that people know and are familiar with. There is however a down side to this approach. Customers tend to quickly leave as they are uncomfortable with a new ownership. The employees, who remember did not chose you, also quickly seek other opportunities; all of which combined, put you the new owner on the defensive starting out. Unfortunately, unlike big corporations, you have very little room to soften this type of blow. So, you press on.
There is I believe a third way. A strategy that is a blend of these two approaches. For instance, as you think about your niche, you could contemplate a product or a service and familiarize yourself with the way in which it could be delivered. Locate a current provider of such and imagine how you could do what they do differently to create a whole new following. Once you invest in one such business; (as the new owner) you could work just as as hard as if you were starting from scratch while your newly acquired staff is learning the new way of doing the same. For sure you will lose some people which you must anticipate, but the up side is a new client base whose experience could be vastly improved, the availability of a product you could gradually shape to mirror your vision.
Do you know of anyone who is in the business you are thinking about? How do you plan on being different from them to carve your own space?